35 Days of Magic
How we created 35 cinematic commercials in 35 days by combining human creativity and artificial intelligence.
Client: JuguetónAll toy brands and trademarks shown belong to their respective owners. These videos were independently produced for Juguetón, an authorized retailer, for advertising purposes and are not endorsed by the trademark owners.
Explore All Commercials
41 videos"The magic doesn't come from the machine. It comes from knowing what story to tell and how to tell it. And that... remains profoundly human."
The Challenge
Juguetón wanted something revolutionary: cinematic short films with emotional stories that speak to parents and authentically represent children. No generic unboxing videos. Their guideline: "At Juguetón, every child has their own magic."
Our System
We built a custom version of Xperto MediaMax for Juguetón: 30 specialized AI agents—director, screenwriter, cinematographer, composer—a complete crew working alongside our human team. For each 20-second video: 50 pages of technical specifications, reviewed and refined by humans.
Human + AISeven Worlds
Seven children, each with their own unique personality: Emilio "The Discoverer" (4), Sofía "The Dreamer" (5), Diego "The Adventurer" (5), Mateo "The Builder" (6), Lucas "The Active One" (7), Isabella "The Scientist" (8), and Camila "The Social One" (9).